Merge, 2021. Website.
New Norm, 2020. Book. 9 × 5 in.
27-1024, 2020. Risograph prints. 17 × 11 in.

We live in a world where design makes a lot of decisions for us. Whether we notice it or not, branding, marketing, and culture influence the way we live our lives—the way we decorate our homes, the way we dress, what we eat, our hobbies, and the way we interact with each other. Every individual constructs an identity through the lens of culture and experience. Why is it that our identity and values often change due to the environment of our communities?

Significant events throughout history have altered the identities and values of individuals and cultures. Historic recurrence is the repetition of similar events in history. This concept has variously been applied to the overall history of the world, to repetitive patterns in the history of societies, and to events that share striking similarities. It is no surprise that the COVID-19 pandemic has been often compared to the Spanish influenza pandemic of 1918. After the Spanish influenza came the Roaring Twenties, which gave birth to the bootleggers and flappers, sports greats, Hollywood stars, Wall Street, and the rhythms of jazz.

Throughout this project I will study the history of the Spanish influenza and culture after the 1918 pandemic. Then I will collect and study data to further understand how the events of the past year have affected the way consumers relate to brands and communities. Through the lenses of data visualization, fashion, and technology, I will predict a business model that aligns with post-COVID-19 consumer needs and values.