JAE SUK KIM

Graphic Design
@jaes17gd


Forgotten, 2020. String and paper.
Corks, 2020. Digital photograph.
LDF, 2020. Poster.

What is Minimal Impact? I started to think about environmental matters when I read about the book No Impact Man by Colin Beavan. The book is mainly about a man living in New York City who, along with his wife and daughter, try not to create any waste in order to lessen their impact on the environment. The book influenced me to think that an individual needs to act on their own in order to contribute to environmental sustainability. In some ways, I as a graphic designer have been affecting sustainability in the real world and the online one.

In fact, we as designers imply the way a project is created, which endorses either a positive or negative environmental result. However, the visual signage of showing the carbon footprint or the environmental impact of a project is not present. My work seeks to help viewers to understand the process of sustainability.

Minimal Impact will visualize the ways that graphic designers have affected the environment throughout the process of building concepts. The process will be represented by organizing the data and incorporating ESG (Environmental, Social and Governance) criteria, commonly used as an investment tool. Although ESG is an investment tool, it could be utilized to present environmental impact. The immense process will be mapped out in systemic order with limited lines and colors.

By presenting Minimal Impact, I want to raise awareness of how the graphic design process can have consequences on environmental sustainability.