IRINA ZHIHK

Graphic Design
www.izhikh.com


Andy Warhol, 2020. Pamphlet. 5 × 5 in.
Beauty Poster, 2019. Laser print. 36 × 24 in
What do we know about multisensory experience? How will developing technologies push graphic design in new realms? How can multisensory elements be implemented in design practice? Often, people take their senses for granted and do not realize how different senses work together to provide different types of information about our immediate environment.

The most vivid and memorable experiences that we have are almost always multisensory. We often have great memories and associations related to visual imagery, touch, sound, smell, and taste. Graphic design is everywhere around us, and it is used in every area of our life; still, for the most part, it only stimulates visual perception. However, in some cases, in addition to visual imagery, audio is used to increase the comprehension of information. For the most part, the user experience depends only on those two stimuli.

My thesis research investigates the connection between visual and audio experiences and explores ways of combining both cues to create a more dynamic and immersive user experience in different environments. It also examines possible solutions for implementing a multisensory practice to enhance perception of design work—since it can add significantly to narrative, emotion, and rhythm in ways design alone can’t capture.